2010 Cloud Computing Congress Europe
A Look Back
For several years this was the official site for the Cloud Computing Congress Europe. The show was eventually incorporated into SMWF and Apps World Series.
Content is from the 2010 show, Shaping the Future of Cloud Computing, which was held from March 15-16 in Olympia, London.
WHY ATTEND
- Establish and Develop a strong partnership program
- Exchange information on innovative Cloud Technologies
- Hear what leading Cloud Computing Providers have to say
- How can Cloud Computing benefit your business, from a small start up to a leading brand
- Meet and network with End users, IT professionals, Leading IT providers and vendors
- What are the risks of entering ‘The Cloud’
- Leverage competitive advantage from our other conference stream: Social Media World Forum, Social TV, Mobile Social Media & Enterprise
- Listen and get an insight to future of Cloud
Show highlights include:
- 2 days of free workshops and exhibitions over 15th/16th March, 1 day Cloud Conference on 16th March
- Building partnerships in the Cloud ecosystem: Free exhibition and workshops designed to build partnerships between systems integrators, application providers, OEM partners, distributors, and service providers.
- Designed for the CIO and IT manager the Cloud Computing Congress event & conference examines SaaS, PaaS, software the technical challenges, and how to the applications outlined in Enterprise Social Media can be controlled and managed in the Cloud?
- A practical guide on cloud computing for your business - how your business can benefit, the value proposition, and the impact on the IT function
- Building and managing applications in the cloud - how to manage and control applications and resources in the cloud environment? Learn from key cloud computing deployments - their successes and failures?
- Learn from key cloud computing deployments - their successes and failures, and how far the market has come so far?
- Two days of free to attend workshops at the show, focusing on building strategic industry alliances, partnerships, etc – workshops currently include Microsoft (Azure), Rackspace, CA, Netbiscuits, Informatica, GenieDB any many more... We have also partnered with CloudStorm, a European Cloud Summit, presented by Cloud Solutions Providers covering the latest trends and products in Cloud Computing
- Examine the current state of the market - from CIO's and cloud vendors - to understanding the clear ROI that cloud services provide?
- Free to attend exhibition passes available with workshops - click here to attend
- To book at a place on the Cloud Computing Congress or Enterprise Social Media event - click here , or call the booking line on +44 (0) 117 946 8876
- bullet1 Co-located conference streams include:Social Media World Forum, Enterprise Social Media, Social TV, Mobile Social Media.
Mobile Social Media Conference - Examining Social Widgets, Application Stores and Mobile Social Networking
BY REALWIRE NEWS DISTRIBUTION | JANUARY 25, 2010 07:00 AM EST
Mobile Social Media (www.mobilesocial-networking.com) taking place at Olympia on the 15th March will focus on the latest developments being made in Social Media and mobile devices.
Topics being addressed are: How far has the Mobile Social Networking market come in the last year? Mobile Internet and Social Networks - a perfect marriage, Monetising your mobile offering and Mobile multimedia 2.0: Developing the ultimate handset.
Key Speakers include:
• Mark Watts-Jones, Head of Development & Innovation, Orange UK
• Shaun Gregory, Managing Director, O2, Media Business
• Yoel Flohr, Head of Mobile, Bebo
• Angel Gambino, Vice President, Sonico
• Bob Rapp, Head, User Communities, Vodafone Group
• Peter Ward, Co-founder & CEO, WAYN
• Cian O'Sullivan, Editor in Chief, GoMo News
• Claudio Venezia, Researcher, Telecom Italia
• Matt Dicks, CMO, Flirtomatic
Co-hosted alongside this conference will be an exhibition with representatives from leading players from Mobile, Social Media, Broadcast and Telecoms. This will cover all aspects of Social Media on mobile and shows the diversity of the industry. The exhibition will also feature a series of free workshops that will add additional content to people attending the exhibition. Workshops will be run by Facebook Developers Garage, Social Media UK, RealWire and the DMA and NMA
The Mobile Social Media conference will be held in conjunction with the Social Media World Forum 2010 (www.socialmedia-forum.com). This is a leading Social Media event that brings together all facets of industry connected to Social Media featuring 4 conference streams, Social Media (www.socialmedia-forum.com), Social TV (www.social-tv.net), Enterprise Social Media (www.enterprisesocialmedia.net), and Cloud Computing (www.cloudcomputingcongress.com). These are based around a central exhibition.
Security Risks of Multi-tenancy
To dispel some of the confusion about security and to help people evaluating whether to go multi-tenant, here is a quick overview of the main risks.
By Phil Wainewright for Software as Services | March 18, 2010 | www.zdnet.com/article/security-risks-of-multi-tenancy/
One of the concerns expressed by both users and experts attending Cloud Computing Congress in London this week was the risk of data being exposed to third parties in a multi-tenant environment. There seems to be a lot of confusion on the matter, so I thought it would be useful to blog a quick overview that may be helpful for people evaluating whether to go multi-tenant.
Intuitively, we feel that if our data is physically on the same computer system — or, in a fully multi-tenant stack, actually in the same database — then there has to be a higher risk of data being exposed. Either inadvertently, when for example a software bug or system mulfunction gives access to a user of another system on the same shared infrastructure. Or maliciously, when someone exploits some weakness in the architecture to gain illicit access to data.
In theory, there is some truth in this intuition. But in practice, it depends what level of multi-tenancy we're talking about and how rigorously it has been architected. The theoretical comparison assumes the same security regime in both cases, whereas in real life, the provider of a multi-tenant service is going to put a lot of expertise and resource into making sure its infrastructure is as secure as possible against this kind of data exposure, which would be very bad for its reputation. Most multi-tenant systems are operated to much higher security standards than standalone systems. Look at it this way: in theory, a single house with a fence around it is much more secure than an apartment in a block shared with many other households. In practice, the householders in the apartment block will pool the cost of having a porter on duty 24x7 to control access to the building and monitor security.
There are two main risks to be aware of, depending on what type of infrastructure you're looking at. The first risk applies to a virtualized infrastructure, where a single physical machine hosts many separate virtual machines. There is a theoretical risk that one of the machines in this kind of setup could monitor what its neighbours are doing, burrowing into the underlying infrastructure to bypass security implemented at the software layer. I'm not aware that anyone has shown they've been able to do this in a commercial cloud provider environment, but in theory the risk applies to anything from an infrastructure-as-a-service provider such as Amazon EC2, all the way up to a SaaS provider who is keeping customer data in separate virtual databases.
Some Gartner research that's been publicized this week will fuel the anxieties of those who aren't yet ready to trust multi-tenant clouds, but in fact the detail of the findings bears out what I've said about security measures. Gartner found that 60 percent of virtualized servers will be less secure than the physical servers they replace. But this is not because virtualization is inherently insecure, says Gartner's Neil MacDonald. It's because the people implementing this new, unfamiliar, technology aren't doing it right. "Most virtualized workloads are being deployed insecurely. The latter is a result of the immaturity of tools and processes and the limited training of staff, resellers and consultants," he explains.
"I attended this conference because my brother was working at the venue and he thought that our small online store might benefit from some of the knowledge being passed around during the talks. We run code for a Batman themed t shirt shop called MoonAtMidnight.com where we have some of the best t shirt displays online. When we mentioned this to other vendors at this event, we found a very large number of Batman fans eager to talk about him. The Dark Knight has a solid following among this technically oriented crowd. I was especially intrigued by the discussions of the risks of being in the cloud on a multi-tenant system, where it's been suggested there might be some security issues if that system were hacked or if a software glitch introduced a vulnerability. We create our own backend tools that help us address housekeeping issues and forensics on site performance, etc. But after hearing from the experts, I'm pretty convinced that a cloud environment is just as safe as any other implementation - the real security is provided by the server/system management. Our Batman themed store would be just as secure as in a dedicated or even shared hosting environment provided the host was properly paying attention to the best practices guidelines. We plan to consider taking our Batman shirts into the cloud and testing the capabilities of a multi-tenant platform especially for the convenience of multinode management and better colocation prospects." Robin (the Joker) Styles
SCHEDULE
Day One - 15th March
1000-1100 | BCS, The Chartered Institute for IT | |
Cloud computing in 2010 and beyond | ||
The impact of economic realities | ||
Is cloud different from existing computing? | ||
Challenges to consider in moving to cloud models? | ||
Secruity in the Cloud | ||
How is the model different for security? | ||
What new risks and threats might be faced? | ||
What can be done to deliver security in the cloud? | ||
What will the challenges be for assurance? | ||
Nick Coleman, Strategic Panel Member | ||
1100-1130 |
Magic Software |
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Introduction to Cloud Application Platform Development | ||
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Connecting to different data sources on and off premise | |
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Developing business logic on and off premise | |
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Empowering end users | |
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Adding rich elements to your cloud solution | |
Richard Runds Senior Technical Architect & Zeev Khazhdan Senior Technical Architect | ||
1130- 1215 | CA | |
Building a Private Cloud | ||
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The idea of Cloud Computing is not new. But the required bandwidth and other key technologies such as virtualisation and data center automation have only recently become available at somewhat affordable cost. In the session we look at Cloud Building Blocks, the key components enabling Could Computing. Key among these is of course virtualisation and automation. In this session we will not go too deep into the technical side of the story. We are trying to look at how the Cloud works, in order to be able to organise, manage and automate it. | |
Chris Rae, EMEA Director - Automation Solutions & Tim Norman, Senior Principal Consultant | ||
1215- 1300 |
Huddle |
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Getting the best out of the cloud | ||
Andy McLoughlin, Co-Founder | ||
1300-1330 | Netbiscuits - 'Mobile Cloud Computing' | |
Why Mobile & Cloud Computing is a perfect fit | ||
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High-efficiency mobile Web and App development | |
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Choosing the right strategy for your mobilization | |
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Creating next generation mobile experiences | |
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Successful monetization: ads & transactions rule! | |
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Tools & tips to take development in-house | |
Steffen Schlimmer, Head of Sales Europe | ||
1330-1400 |
Siteforum | |
Build a website with social networking for customers, employees and more | ||
Dirk Schlenzig , CEO | ||
1400-1430 | Surevine | |
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Discover how a joined-up approach to the deployment of Social Tools on your Intranet can increase innovation through unplanned collaboration, reduce the burden of chaotic e-mail communication, and enable the people in your organisation to connect faster and more accurately to the knowledge and people they need to in order to get the job done. | |
Stuart Murdoch, Founder & Director | ||
1430-1445 | MangoSpring | |
Bringing the social communication revolution to business | ||
The facebook imperative – How is your enterprise taking advantage of these profound changes? | ||
What are specific business problems? | ||
How do social networking paradigms solve these business problems? | ||
Experience Engage’s offering, benefits and differentiation | ||
Anup Kejriwal, CEO/Founder | ||
Paul Hanson, V.P. Product Marketing | ||
1530-1730 | CloudStorm @ Cloud Computing Congress | |
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The popular Cloud Summit 'CloudStorm' will be held again in London on the 15th March, co-located at the Cloud Computing Congress. At CloudStorm, you will receive in 100 minutes an update of the latest trends and products in Cloud Computing, followed by a expo and networking opportunity @ the Cloud Computing Congress. | |
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5 minutes Cloud Vendor presentations on the newest trends in Cloud Computing | |
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Showing the real solutions and products | |
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An optimal mix on vendors: Private Cloud, Public Cloud, Platform, Load Balancers, etc | |
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Drinks and light snacks during and after the presentations | |
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Networking, the key in this event! |
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Day Two - 16th March
9.30-10.00 |
Mimecast | |
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The cost impact of moving email management to the cloud | |
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Discover the seven ways of saving on email infrastructure by avoiding the costs of on premise archiving. This session will review the essential facts from Forrester Consulting research conducted on behalf of Mimecast. The “Total Economic Impact” research on Mimecast's Unified Email Management solution examines the return on investment of moving email management to the cloud |
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Tim Pickard, Chief Marketing Officer, Mimecast | ||
1100-1130 | Microsoft | |
Cloud Computing with Windows Azure | ||
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The Windows Azure PaaS offering from Microsoft enables applications built in .NET, Java, Ruby, PhP, SQL Server, MySQL and more to be run on Microsoft Data Centers. Learn what Azure is capable of doing and why, how and when you should adopt it. | |
Eric Nelson - Cloud Evangelist | ||
12.00-12.30 |
CohesiveFT |
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How to move your applications to the cloud with ease and confidence. | ||
The issues and concerns with cloud computing and how CohesiveFT have helped organisations large and small adopt public, private and hybrid clouds. |
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What is slowing the adopting of cloud computing today. | |
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How can you resolved these issues. | |
Chris Purrington, VP International | ||
12.30-13.00 |
GenieDB |
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Workshop Title: "Scaling Your Web App: Work with your database. Don't work around it." | |
Common roadblocks to database scaling for web services inside or outside of the cloud & Different approaches to resolve them |
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John Rainey, President (Europe) & Priya Chandran, Software Engineer | ||
13.00-13.30 | Rackspace | |
Cup of Tea and a slice of Cloud! | ||
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You have heard of the hype, but what’s the cloud like in real life? | |
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To test how quickly the cloud can really work, Rackspace will build a cloud website in the time it takes to make a cup of tea! | |
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In this workshop you will get to see a demonstration of Rackspace Infrastructure as a Service, Platform as a Service and Storage as a Service offerings | |
Matthew Johns, Product Marketing & Russell Clark, Cloud Evangelist | ||
1330-1400 |
Magic Software |
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Freedom - A Practical Demonstration for hybrid & mobile cloud computing | ||
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Develop once for any deployment mode | |
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Expand core functionality to mobile devices for the cloud | |
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Collaborate between on-premise, off-premise and mobile users | |
Richard Runds Senior Technical Architect & Zeev Khazhdan Senior Technical Architect | ||
1400-1430 | Surevine | |
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Discover how a joined-up approach to the deployment of Social Tools on your Intranet can increase innovation through unplanned collaboration, reduce the burden of chaotic e-mail communication, and enable the people in your organisation to connect faster and more accurately to the knowledge and people they need to in order to get the job done. | |
Stuart Murdoch, Founder & Director, Surevine | ||
14.30-15.00 | Informatica | |
Integration: The Key Ingredient to Success in the Cloud | ||
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Gartner has called cloud computing the #1 strategic technology initiative in 2010. But as adoption of applications, platforms and infrastructure as a service grows, IT organizations are increasingly focusing on integration as the key ingredient to success in the cloud. This interactive session will provide an overview of the Informatica Cloud and outline a number of use cases, customer success stories and best practices for data integration delivered as a cloud-based service | |
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Andy Bromley, Sales Manager - Informatica Cloud EMEA | |
15.00-15.30 |
CA | |
The results are in! Where do you stand with the current thinking on Virtualisation, Automation and the Cloud? | ||
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Join CA to examine and discuss recent UK survey results which put the adoption of virtualisation and associated IT processes in the spotlight. Compare yourself to your peers and discuss the inhibitors and challenges to growth in this area, IT maturity and expectations as well as the business use cases which are driving take-up. How do you fare in your preparation for the internal cloud – how relevant is it to your business and how can you progress successfully? | |
Chris Rae, EMEA Director - Automation Solutions & Tim Norman, Senior Principal Consultant | ||
1530-1600 |
Mimecast |
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A brief History of the Future - Entering the Cloud Computing Era | ||
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How innovation has historically helped organisations progress and how a new wave of innovation in the cloud will impact business growth globally. Why businesses need to embrace the cloud computing era – or get left behind, and illustrations of the benefits of this new on-demand approach and the flexibility it brings to businesses. | |
Ken Greene, Director – Technical Consultancy EMEA |
Speakers
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Mark Briggs, CIO, Essex County Council |
His major achievement at Essex to date has been overseeing the successful in-sourcing of their IT operation, which was outsourced to BT Global Services, without any significant issues or problems. |
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Mostafa Afifi, Virtualisation Engineer, Morgan Stanley |
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Stephan Haux, Senior Product Manager – EMEA, Iron Mountain Digital |
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Phil Dean, IT Strategy Manager, Cisco Europe |
Phil started his career as an electronics engineer at EMI in the team which developed the x-ray CT scanner but has since worked in the IT and communications industry for over 20 years in management roles across product development, product management and IT strategy. |
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Jason Hart, Senior Vice President, CRYPTOCard |
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Boris Devouge, Sales Engineer, Canonical |
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Scott Dobson, Managing Director, Cloud Distribution Ltd |
Equally at home within a start-up or established vendor, Scott’s core skills are in building a team of aggressive individuals (sales, pre-sales, marketing etc.) to generate high yield in the shortest possible time frame throughout EMEA via the channels above. |
Jon Beck, Senior Vice President of Sales & Business Development, OpSource |
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Tim Pickard, Chief Marketing Officer, Mimecast |
He is a forward thinking marketing leader with a track record of high performance in corporate strategy, marketing, sales channels and communications. |
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Simon Abrahams, EMEA Head of Product Marketing, Rackspace |
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David Akka, MD, Magic Software Enterprises UK, Eire & Nordics |
Prior to working with Magic Software, David held the position of CTO, Service Delivery Manager and worked in several Management Consulting roles. |
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Chris Rae, EMEA Director, Automation Solutions, CA |
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Dion Hinchcliffe |
Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect who has worked for over twenty years bringing innovative solutions to clients in the Global 2000, federal government, and Internet startup community. |
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Kenneth Verlage, CIO, DHL Express |
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Adrian Steel, Head of Infrastructure Management, Royal Mail |
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Adrian Davey, Head of IT, Tube Lines |
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Bill Ashraf, Director of Technology Enhanced Learning, University of Sussex |
Bill Ashraf is Director of Technology Enhanced Learning at the University of Sussex. He is currently heading up the strategy at Sussex for e-/technology enhanced learning, student facing educational support technology and is the "owner" of the moodle based VLE. |
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Andrew Charlesworth, Director of the Centre for IT & Law, University of Bristol |
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Eachan Fletcher, CIO, Sporting Index |
Moving out of the corporate and into the web Eachan spent 5 years with Betfair as Chief Architect and leading development teams. Since joining Sporting Index in 2009 as CIO he has been refreshing the technology stack with grid computing patterns and delivering new business-to-business products. |
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David Wilde, CIO, Westminster City Council |
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Paul James, CIO, Dstl - Defence Science and Technology Laboratory |
As CIO, Mr James is responsible for Knowledge and Information Services (KIS) and the systems and processes that support KIS. Mr James has been responsible for the transformation of Dstl’s knowledge and Information services and how these are delivered to enable the business and the wider MOD. Mr James has provided the transformational vision and successfully lead delivery of that transformation. |
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Info Cloud Computing Congress
When?
15th and 16th March 2010, 08:00 am -17.30pm
Where?
Cloud Computing Congress, will be taking place at Olympia Conference Centre:
Olympia Conference Centre
Hammersmith Road
London
W14 8UX
EVENT HOTEL
Hilton London Olympia Hotel
380 Kensington High Street London W14 8NL, United Kingdom
We are pleased to have partnered with The Hilton London Olympia Hotel to offer all Cloud Computing Congress visitors a discounted room rate for the 14th, 15th & 16th March 2010.
We only have a limited number of rooms reserved, so we do recommend making your reservation soon!
Room Rates:
Hilton Guest Double/Twin
Single occupancy £105.00 per room excluding VAT & English Breakfast
Double Occupancy £115.00 per room excluding VAT & English Breakfast
To Book:
To take advantage of the above discounted room rates simply contact Julie Allen on +44 (0) 207 856 1902 or email Julie.allen (@) hilton.com and quote ASNE.
If you do not quote this promotional code at the time of booking your will not receive the event hotel rate.
The Hilton London Olympia hotel on bustling Kensington High Street, 2 minutes' walk from Olympia Exhibition Centre with Heathrow Airport just 14 miles away. The hotel has many facilities - contemporary Plum Grill, socialize at Plum Bar or watch the match at Plum Sports Lounge. The Hilton will also host the events pre networking get2gether on the evening of the 14th March within the Plum Bar.
How to get there?
By Tube
For all halls at Olympia, travel to Kensington Olympia on the District line from Earls Court station.
For the latest tube travel information go to: www.tfl.gov.uk
By Car
From M1/A1/M11/A10 take the A406 westbound to A4. Continue on A4 over Hammersmith Flyover, turn left onto the B317 (North End Road) and follow signs.
From M4/A4 follow directions as above.
From A3/M3 follow signs for central London, take Wandsworth or Putney Bridges.
From Wandsworth Bridge, turn left onto New Kings Road, turn right onto Fulham High Street, which becomes Fulham Palace Road. At Hammersmith roundabout turn right onto Hammersmith Road and follow signs.
From Putney Bridge, turn left onto Fulham Palace Road and follow directions as above.
From M2/M20/A2 follow signs to central London, take Blackfriars, London, Waterloo, Vauxhall, Southwark, Chelsea or Battersea Bridges, turn left along Embankment and follow signs.
From A12/A13 follow signs for central London towards Tower or London Bridge. Do not cross bridge, instead continue along Embankment and follow signs.
Click here for information about parking at Olympia.
By Air
Olympia is easily accessible from London’s four airports – Heathrow, Gatwick Stansted and City Airport – via underground and mainline rail services.
Heathrow Airport
Take the Piccadilly line to Earls Court. For Olympia, change onto the District Line to Kensington Olympia.
Alternatively take the Heathrow Express to Paddington and change onto the District Line to Earls Court.
General enquiries 0870 0000 123
www.baa.com/heathrow
Gatwick Airport
You can take the Gatwick Express to Victoria and change onto the District Line to Earls Court and Olympia.
Alternatively train services run through Clapham Junction where you can change onto a direct train to Earls Court or Kensington Olympia.
General enquiries 0870 000 2468
www.baa.com/gatwick
Stansted Airport
You can take the Stansted Express to Liverpool Street and either take the central line to Holborn and change onto the Piccadilly line, or the Circle Line to Edgware Road and change onto the District Line to Earls Court.
General enquiries 0870 0000 303
www.baa.com/stansted
City Airport
Take the Docklands Light Railway from City Airport to Canning Town. Change onto the Jubilee Line Westbound to Westminster. At Westminster, change onto the District Line Westbound to Earls Court.
General enquiries: 020 7646 0088
www.londoncityairport.com